ISSEY MIYAKE｜SS24

ISSEY MIYAKE｜SS24 Poster

“Clothing is the closest object to the human body—it breathes, shifts, and exists in quiet dialogue with space.”

For the ISSEY MIYAKE Spring/Summer 2024 campaign, Design Director Satoshi Kondo deepens the brand’s enduring philosophical exploration into the relationship between form, fabric, and the human silhouette.

In this iconic campaign poster, a vivid, sculptural red garment takes center stage—symbolizing the invisible flow of air and fluid geometry. Through precise light interplay and organic pleats, the static textile awakens with rhythmic motion, embodying the concept of coexistence between body and design. Set against a subtle grey gradient background, the piece strikes a delicate balance between high-tech textile innovation and pure, living art.

Embodying the brand’s core ethos of “Technology meets Nature,” this piece transforms avant-garde fashion photography into an understated visual sculpture, bringing a serene yet striking presence to any modern space.

「服飾是距離身體最近的物件，它呼吸、流動，並與空間展開沉靜的對話。」

在三宅一生（ISSEY MIYAKE）2024 春夏系列中，創意總監近藤悟史（Satoshi Kondo）延續了品牌對「身體與布料」互動關係的哲學探求。

這幅形象海報以充滿雕塑感的亮紅色服件為主軸，象徵著空氣的流動與形體的無界限延伸。藉由細緻的光影演譯與自然的布面摺皺，靜態的海報彷彿帶有呼吸起伏的生命力，忠實呈現「衣服與人共生」的核心精神。在低調沉穩的灰色漸層背景襯托下，完美調和了尖端科技紡織與自然動態美學。

這幅作品將前衛的時裝視覺昇華為具備靜謐張力的生活雕塑，完美體現「Technology meets Nature」的精神，能為現代極簡與藝廊質感的空間注入優雅而強烈的視覺靈魂。