Vitsœ Official: Dieter Rams Ten Principles for Good Design

Vitsœ Official: Dieter Rams Ten Principles for Good Design Large Archival Exhibition Poster

“A definitive visual manifesto of modern industrial design—where Less, but better meets the timeless typographic grid of Dieter Rams and Vitsœ.”

Published directly by Vitsœ, this large-format authentic archival poster captures the core design philosophy of Dieter Rams, one of the most influential industrial designers of the 20th century whose work directly inspired modern technology and minimalism.

The design presents Rams’ legendary “Ten Principles for Good Design” in crisp typography, paired with detailed imagery of his groundbreaking product designs for Braun and Vitsœ:

• 1. Good design is innovative: Illustrated by the TP1 Transistor Radio and Phono Combination.

• 2. Good design makes a product useful: Paired with the MPZ 21 Multipress juicer.

• 3. Good design is aesthetic: Featuring the RT 20 Table Radio.

• 4. Good design makes a product understandable: Paired with the T 1000 World Receiver.

• 5. Good design is unobtrusive: Showcasing the Cylindric T2 Lighter.

• 6. Good design is honest: Displaying the TG 60 Reel-to-Reel Tape Recorder and TS 45 Control Unit.

• 7. Good design is long-lasting: Represented by the 620 Chair Programme.

• 8. Good design is thorough down to the last detail: Illustrated by the ET 66 Control Calculator.

• 9. Good design is environmentally-friendly: Highlighted by the Vitsœ 606 Universal Shelving System.

• 10. Good design is as little design as possible: Defined by the L 2 Loudspeaker.

Printed in an oversized 84.5cm x 120cm format on high-quality matte archival paper, this unframed poster is an ideal visual anchor for architectural offices, industrial design studios, modern living spaces, and typography enthusiasts seeking an authentic piece of design history.

「良好設計的視覺宣言—將『Less, but better（少，但更好）』的精神，化為極簡版面與工業設計史的極致秩序。」

這幅大尺寸藝術海報由英國設計品牌 Vitsœ 官方印製，完整收錄二十世紀最具影響力的德國工業設計大師 Dieter Rams（迪特·拉姆斯） 擬定的「好設計十個原則」（Ten Principles for Good Design）。

版面採用嚴謹的瑞士網格排版，將 10 大核心設計準則與 Rams 為 Braun（百靈）及 Vitsœ 創製的劃時代產品完美搭配：

• 1. 好設計是創新的： 搭配 TP1 便攜式收音音響組合。

• 2. 好設計是實用的： 搭配 MPZ 21 榨汁機。

• 3. 好設計是美觀的： 搭配 RT 20 桌上型收音機。

• 4. 好設計是易懂的： 搭配 T 1000 全波段收音機。

• 5. 好設計是不張揚的： 搭配 Cylindric T2 打火機。

• 6. 好設計是誠實的： 搭配 TG 60 盤式錄音機與控制主機。

• 7. 好設計是經得起時間考驗的： 搭配 620 扶手沙發系列。

• 8. 好設計是注重每一個細節的： 搭配 ET 66 電子計算機。

• 9. 好設計是環保的： 搭配 Vitsœ 606 通用置物架系統。

• 10. 好設計是極少化的設計： 搭配 L 2 立體聲喇叭。

作品採用 84.5cm x 120cm 大規格獨立單海報印刷，版面結構精準且資訊豐富，極具視覺張力與典藏價值。能為建築事務所、工業設計工作室、當代藝廊或現代極簡風格住宅牆面帶來極富歷史權威與設計邏輯的視覺焦點。